ABOUT

los is a brand dedicated to exploring the side of ourselves that we find the most flawed through high-end apparel and accessories. 

A shadow in nature is a delicate thing. It grows or shrinks based on the position of the person it represents. Many times in life, we allow our position to change how we perceive ourselves, just like a shadow does. But light produced the shadow. It's a child of the light, and so are we. We need to accept our true selves. And the only way to do that is to understand that for every bright thing in life, there’s an equal amount of darkness.

A shadow has no mass, no physical being. It cannot represent itself because it is simply a window into an assumed world. los is that physical being. We make apparel that gives shadows persona.

 

"The stone that the builders rejected has now become the cornerstone"  - Psalms 118:22